Analisis Produk Wisata dan Komunikasi Pemasaran Terpadu terhadap Motivasi Kunjungan Melalui Keputusan Kunjungan sebagai Variabel Intervening pada Heha Ocean View

This study aims to analyze tourism products and integrated marketing communications on visit decisions through motivation as an intervening variable in heha ocean view. research is a quantitative research. The population used the were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques this questionnaire form of questionnaire. model analysis technique hypothesis testing by researchers Partial Least Square (PLS) with SmartPLS software. results showed that had significant positive effect motivation, decisions, while decisions.
 Keywords: Tourism Products, Integrated Marketing Communication, Visit Decision, Motivation